Putting road safety in the hands of road users. Sustainable development goal 3.6 is to halve the number of country deaths and injuries from road traffic accidents by 2020. The road safety record of Bangladesh is a struggling scenario at present. According to the reported accidents to the Bangladeshi police in 2014, 2027 accidents occurred in that year resulting in 2,067 deaths. These data are recognized and used by the Bangladesh Road Transport Authority (BRTA), but it may be noted from the BRTA website that they are virtually incomplete, as some accidents in the country side are not reported to the police. The actual number of traffic fatalities is much higher. In 2001, WILLWORTH initiated its Road Safety Program with a long-term vision to identify root causes and tackle this issue via a multi-sectorial engagement approach. The program conceived and implemented a community road safety approach and operates a driving school that offers various trainings to promote the road safety condition in Bangladesh. Additionally, the advocacy facet of the program catalyses’ awareness and action amongst policy makers and communities. This is intended to bring about motivation, education and autonomy in the community to garner a sense of ownership of its own road safety issues.
Goal: Reduce poverty by lessening the number of road crashes in Bangladesh.
Approach: Reducing road crashes through training of drivers, instructors, and communities living in road crash prone zones.