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Organization

Willworth is a holding company with some progrms that form an ecosystem to support small and growing  retail and trade businesses. Willworth develops fair and inclusive retail products chains, by supporting innovative and scalable SMEs in emerging markets. An expanding world population, fast-changing dietary habits in emerging markets, and climate change are pushing up food demand and prices, making innovation a necessity and investment in retail more and more attractive.

We partner with high-potential entrepreneurs through the different stages of the companies’ life cycle to support them through the pioneering gap. In doing so we create substantial and lasting impact far beyond the subsidized for impact programs. With our partners we form an ecosystem to support business from startups to scale-ups. We have a clear approach, investing in commodities products will play a vital role to the common people for better livelihood.

Willworth startups

Willworth startups scouts and selects potentially scalable startups with an innovative product or service with the aim to stimulate innovation in emerging markets. Willworth.startups supports the selected entrepreneurs through a six-months program with investment, hands-on business development support, training, a mentor network and matchmaking with investors. Willworth.startups also feeds the pipeline of Willworth.enterprises.

Willworth startups is the new business developer and startup accelerator that provides the expertise, hands-on support and connections to help your retail/grocery business enter the emerging economies. We guide great innovations through the pioneer gap and turn sustainable ideas into profitable companies.

Enable community supports motivated entrepreneurs to start innovative enterprises in the commodities sector. The five thousand most promising candidates are invited for the selection days in the respective field. Growing Business Together was a one-year start-up program for Dhonnobad Entrepreneurs.

With partners with bank and NBFI, we created the financial initiative platform to support and invest in entrepreneurs solving existing challenges. Building communities around entrepreneurs and their new business to improve opportunities for growth.  And to promote a more circular chain and our quality of life. “The accelerator program pushed me forward in the shortest time possible.”

We accelerate innovative startups through the so-called pioneer gap when few investors are willing to provide money and assistance to fund. Our focus is on commodities  startups in emerging markets or native startups with the ambition to become active there. We actively support the UN’s Social Development Goals.

Need For Radical Innovation

The commodities  sector needs to step up innovation investments and strategic partnerships with impact startups, especially in innovations that help to increase food security, eliminate wastage and promote the protein shift and foster sustainable agriculture. Innovations that need to be brought to the market and can benefit the world´s growing population.

Innovation Accelerator In Emerging Markets

We are the leading new business accelerator for radical innovations for emerging markets.

  • Hands-on business development support
  • Validation in the local context
  • (Online) training on doing business in emerging markets
  • Opening new networks (distribution channels, client base, investors)
  • Matchmaking between companies and investors, business partners and clients
  • Seed funding
  • Entrepreneurship is in our DNA.

“Willworth startups opens doors and possibilities that you had never imagined and would otherwise remained closed and our network has grown tremendously.”

Willworth Enterprises

Participates in local agribusinesses with a unique combination of early-stage funding, business development support and access to local, and if applicable, international networks. Through this co-entrepreneurship approach we develop pre-growth SMEs to business maturity for economic returns and social impact. Willworth.enterprises is the fund manager of the Business Dhonnobad  in which a variety of investors participate.

Details on Willworth enterprise value chain

Willworth Training/E-Learning

Provides online tools and training to internal and external clients, business developers and entrepreneurs. These trainings and tools are especially designed for the benefit of SMEs in upcoming emerging markets but can be tailor-made to your specific needs. This Training is operated by CREATIVE IT TRAINING INSTITUTE. For Details : https://www.creativeit-inst.com/

Tools

Willworth training/e-learing (https://www.creativeit-inst.com/) provides tools, such as a thorough financial model, validation canvas and investment process. Around these tools, manuals and e-learning modules are provided. Our online and offline material is globally available and courses can be done in preferred time and location. The e-learning modules are not merely theoretical, but offer also applicable content arranged around practical tools and real-life cases. These tools strengthen the companies you support and your private sector development programs.

Details : https://www.creativeit-inst.com/trainingprogram/e-learning

Willworth brands

Willworth brands supports SMEs with a high quality food product to enter the European market. The goal is to create direct market access for SMEs so they can equally profit from the value they added throughout the chain. Willworth.brands is supporting SMEs in creating a strong product, brand and marketing strategy. At Willworth brands, we believe in equal distribution in the value chain for all actors and stakeholders.

We believe that SMEs are the drivers of (local) economies everywhere, be it in hilly landscapes of Colombia or flat industrial lines of Germany. We take a special interest in SMEs in the food industry in developing areas, from which we source products with great quality and stories. By increasing the distribution of value in favor of SMEs in developing areas, (rural) job creation, poverty alleviation and food health security are substantially improved. We believe that is the fair thing to do – business as usual! In addition, you get to enjoy delicious treats from across the globe!

Our Goals

At Willworth brands, we have defined three immediate goals:

  • collaborate with and equip SMEs in developing areas and introduce them to the European market
  • positively impact local entrepreneurs in developing areas by committing to increasing transparency for all stakeholders in the food chain
  • walk the extra mile by providing consultation on different certification processes (MFTOT, WFTO, SKAL and UTZ amongst others), for our partnering SMEs.

Our purpose

There has never been a greater need to change the country’s consumption in combination with poverty alleviation. Making healthier and sustainable choices has become a key issue for people and planet today. As part of our mission and vision, Willworth brands aims to make a substantial contribution to helping consumers improve their sustainable choice for enjoyable food and with their eagerness to share equal opportunities with the one who produced it.

Vision

To become a successful outlet leader in enjoyable, fair trade & prize that creates equal opportunities. We want to be a gateway to the Local Market consumer market for processing enterprises from grassroots level. To do so we create additional (rural) jobs in these local companies and provide a higher income for supplying producing farmers.

Our strategy

At Willworth brands, we believe in equal distribution in the value chain for all actors and stakeholders. We believe that SMEs are the drivers of (local) economies everywhere, be it in hilly landscapes of Chittagong Hill Tracts or flat industrial lines of Dhaka. We take a special interest in SMEs in the food industry in village areas, from which we source products with great quality and stories. By increasing the distribution of value in favor of SMEs in developing countries, (rural) job creation, poverty alleviation and food health security are substantially improved. We believe that is the fair thing to do – business as usual! In addition, you get to enjoy delicious treats from across the country.

Approach

Willworth brands collaborates with and equips businesses in emerging areas, and introduces and distributes them to the local market by re-branding, labeling and repackaging their products into premium products.

In addition, we positively impact local entrepreneurs in emerging areas by committing to increase transparency for all stakeholders in the chain.

And, we walk the extra mile by providing consultation on different certification processes (MFTOT, WFTO, SKAL and UTZ amongst others) for our partnering SMEs outlets.

Fine example

 is the first program of one of the portfolio companies of Willworth enterprises that is being implemented as an outlet Òab¨ev`Ó shops through Willworth brands. Òab¨ev`Ó is the brand that social brand house has developed http://www.dhonnobad.org/

People Social Enterprising :  We are not merely a commercial enterprise. We realize that we operate in the middle of a social society and that every move we make impacts someone on this Country. Not only do we impact our customers who buy our products, but we are also connected to the people that make our products. As a business we place orders and therefore help others live sustainable lives. Aware of this unique opportunity we pay attention to our suppliers and do not only buy from them, we also get positively involved. We take on an advisory role and help them to get ready for the Local markets. People are what we care for most. Business is all about social enterprising

Fair Trade : Fair trade, its ins and outs. Fair trade aims to help producers in developing areas to improve their living conditions and promote sustainability. It advocates the payment of a higher price to farmers as well as higher social and environmental standards. There are several recognized fair trade certifiers from relevant organizations. These are umbrella organizations whose mission is to set the fair trade standards and to support, inspect and certify disadvantaged producers and harmonise the fair trade message.

Fair trade corresponds to the real price to producers as it also includes a premium, used by the cooperative for projects to develop the community. Premium allocation, decided by the farmers, goes to community projects. Fair trade markets there are 1,240 fair trade producer organizations in different districts providing work to more than 7.5m people. Around 80% of producer organizations are smallholders.

Fair trade is especially relevant in grocery business. Our competitive landscape overall We are one of a handful of dedicated players with a strong Local presence and we compete with a range of very different companies in our markets. Most organic producers are small to medium-sized, family-owned, and operate in just one country. Often, they cover several product categories. Fair trade, in contrast, has been embraced by many producers. This is almost becoming a requirement in several product categories.

Sustainability: Carbon Footprint

We highly value sustainability, because we are well aware of the negative consequences a business may have on its environment. Not only that, but we also see it as our personal mission to create sustainable businesses in developing countries. With emphasis on sustainable, meaning that we cannot support businesses that are so focused on growth they overlook sustainability. In developing countries where SMEs are thriving and becoming more popular than ever, we believe it is important to guide the process towards an environmentally friendly one. It is truly amazing to see more and more businesses in developing countries, and we certainly should encourage that. Yet, we must also point to the fact that this country has its limits and that we should continue our search to more sustainable practices. And that might imply making sacrifices, but in the end it will be so worth it. That is what we strive for. How humble that effort may be… let us all do our share.

 

Last modified on Feb-15-2020, 02:53 AM

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