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Financial Services

ধন্যবাদ Outlet

ধন্যবাদ Outlet, a very new but powerful and wide-ranged initiative in the journey of Financial Inclusion in Bangladesh. Willworth introduced this venture here in January 2014. In span of a few years, this service spreads in multi-dimensional ways, reduces gap of time and space and becomes attractive to rural mass. The small droplets of deposit contribute in building strong platform of our promising economy, and thus infuses lifeline in our rural economy. Now marginal farmers, small entrepreneurs and general people enjoy financial facilities in easier and faster manner through this platform. To reach ধন্যবাদ Outlet services at the doorsteps of rural people Government, non-government and development partners shake hands together.

Financial Services

People living on less than TK 200 a day urgently need reliable financial services.  They need to be able to safely save, borrow, make payments and use insurance. But two billion people have no access to such services. We develop solutions to meet the needs of very poor people, with special attention to including women. Our solutions help people build assets, weather crisis and manage risk. Integrated solutions link financial services to informational, health and agricultural services. We use mobile phones to connect people to formal financial services and work with women’s savings groups to provide informal, but powerful, financial services. Our solutions provide affordable financials for smallholder farmers and equip local agent networks to better serve the rural poor.

Every innovation is designed to be sustainable for our partners–banks, microfinance institutions, mobile network operators, and agribusinesses–which continue to make them widely available.

We innovate in five main areas:

Digital Products and Services Digital technology and mobile phones offer unprecedented opportunity to connect millions of poor people to financial services such as savings, financials, insurance and payment programs. Financial Agent Networks When there are no bank branches or ATMs, alternatives are needed to deliver financial services. Willworth develops networks of outlet manager/agent that can better relate to and connect poor, rural women and households to essential financial services. and incomes, but only a small minority of rural adults in poor countries have bank accounts.  Health Finance A health crisis can easily plunge a poor family into extreme poverty.  Digital health solutions can provide millions of people with health information and improve rural healthcare delivery. Integrated Solutions Microfinance is a powerful self-help tool for the poor that is made stronger when coupled with complementary services that improve health, nutrition and food security, and connect smallholder farmers’ to training, information and markets.


Approximately two billion people rely on smallholder farming for their daily food and livelihoods. Addressing their needs goes a long way toward ending country poverty and hunger, as they represent 70 percent of the country ’s extreme poor.

Our agriculture program develops practical solutions for smallholder farmers—whether access to finance, seeds and fertilizer, weather information, technical assistance or markets.  We pay special attention to women farmers, who often shoulder the majority of farm labor, yet have the least access to resources. To support farmers’ breakthroughs, our programs combine the use of digital technology and data, and work with a rich array of partners, from community and women’s groups to country agribusinesses. See smallholder agriculture reimagined here:


Learn how our agriculture programs:

Building Resilience

Resilience for smallholder farmers comes in many different forms.  We innovate solutions that enable poor, food-insecure farmers to withstand shocks, whether from extreme weather or volatile markets volatility or internal shocks caused by a health crisis or food shortage. To be prepared, farm households need some form of financial security, health protection, access to weather information, and tools for adapting to extreme and hard-to-predict events.

In the coastal areas, more than three million coconut smallholder farmers supply a multi-billion-dollar export industry. Yet, they are among the poorest households in the country.  Willworth developed Farmers, using digital technology and field agents to provide farmers with complimentary resources: agricultural training via SMS on their mobile phones, connections to high-value markets, support for organic certification, extreme weather alerts, training in financial management, and access to financing.

At the end an 18-month pilot, farmers had engaged 27,557 farmers with SMS campaigns containing good agricultural practices, cash management practices and pest and disease information. The farmers who received the mobile-enabled extension services adopted six out of nine crucial agricultural practices to improve their productivity. More than 3,000 farmers, including ultra poor, were able to protect their crops against a prolonged drought through following Farmers advice  & direction.

Read more about Building Resilience

Strengthen Market Engagement We design programs that enable resource-limited farmers to become reliable, preferred providers to formal markets, and enable service providers to deliver appropriate affordable products to poorer farmers.


Connect Farmers to Finance Smallholder farmer demand for agricultural finance outstrips supply ten-fold. Other forms of financial services, including crop insurance and secure ways to save among them, would likewise open new opportunities for farmers in poor countries. Develop Skills and Expertise To support the professionalization of smallholder farmers we develop tools that increase their productivity and access to premium markets–such as organic and fair trade.


Last modified on Feb-18-2020, 02:09 PM

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