Skip to main content

Commitment & principles


All you find on Willworth Corporation/ab¨ev` has been designed based on years of practical experience, research and real-life insight from average people.




The Willworth Corporation/ab¨ev` Manifesto


Our ambition is to...


01               Build a financial education toolkit


Build the world’s most sought-after independent financial education toolkit for average people.


02               Increase financial confidence


Increase the financial confidence of 1,000,000 average people by 2022, making a tangible contribution to the United Nations Sustainable Development Goals, in particular SDG5.


03               Drive change in the financial services industry


Drive change in the financial services industry, mobilizing average people and their insight to educate financial professionals.




We answer real-life money questions – in a practical way.


All our content is rooted in real-life questions from people and structured along life moments that matter. Wherever you see case studies and stories, they are from real marginalized people.


We never waste time – we add value.


Everything we do is designed with efficiency and practicality in mind – from calendar entries to estimated learning times. This means that it should be easy to find what you’re looking for, and easy to understand without being dumbed down. We strive never to use jargon, and if and when we have to, it is accompanied by an explanation.


We understand that trust has to be earned, not claimed.


All our information has clearly identifiable sources, and our pricing and data management is fully transparent.


As a company we are committed to the following values reflected in our team structure, our advisory board, our supply chain management and our investor community:


1.    We have a bias for average people – without excluding solvent one.


2.    We are intersectional from the get-go.


3.    We care for sustainability in all we do.




Last modified on Feb-19-2020, 04:41 PM

Join the country's largest coverage



STAY INFORMED. Subscribe to our newsletter.

Partners with us